Building, Growing, and Protecting What You've Created.

Cruze & Lily is a Latina-owned bookkeeping and tax firm committed to supporting small businesses through every stage of their journey—especially during times of growth or challenge.

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Founder working at desk
Founder with newspaper

Our Story

Cruze & Lily is a Latina-owned bookkeeping and tax firm committed to supporting small businesses through every stage of their journey. With experience across multiple industries, we work closely with business owners to provide reliable bookkeeping, strategic tax support, and clear financial guidance—especially during times of growth or challenge.

We understand that business owners wear many hats and carry significant responsibility. That is why we approach every client relationship with care, consistency, and integrity. Our firm treats each business as if it were our own, focusing on accuracy, compliance, and long-term stability.

Founded by a former business owner, Cruze & Lily was built on transparency, education, and advocacy. We are especially proud to serve our Spanish-speaking community by providing accessible, trustworthy financial services that empower business owners to make informed decisions.

The name Cruze & Lily reflects the strength, resilience, and determination of the women who inspire our work—values that guide how we serve our clients every day.

Meet the Founder

I am a proud Latina business owner with years of hands-on bookkeeping experience across a wide range of industries.

My journey has allowed me to work alongside business owners during both prosperous times and some of their most challenging seasons. While others chose to walk away when things became difficult, I stayed—committed to supporting owners, stabilizing their businesses, and helping them navigate uncertainty.

Through that experience, I learned to care for each business as if it were my own.

As a former business owner myself, I deeply understand the hurdles entrepreneurs face. I know what it's like to wear multiple hats, make tough decisions, and carry the weight of responsibility that comes with building something from the ground up. I also understand how daunting it can be to trust an outsider with your livelihood—your bread and butter. That understanding shapes the way I serve my clients: with care, transparency, and respect.

The name Cruze & Lily is rooted in family, love, and legacy. Cruze honors my grandmother, Maria Cruz, a woman whose strength, resilience, and determination left a lasting imprint on our family. Lily represents my cousin, who is incredibly dear to my heart and always jokingly competed with me for Grandma's love—a playful rivalry we both know we never truly won. The women in my family have shown me, time and time again: no matter where life places us, we show up fully, give it our all, and never give up.

I began my journey into the tax world through personal experiences of misguidance—experiences that motivated me to learn, grow, and do better. I wanted not only to protect myself, but to better guide and support my bookkeeping clients. That passion is especially strong when serving my Spanish-speaking community, where access to clear, trustworthy financial guidance can make all the difference.

At Cruze & Lily, my mission is simple:
To support business owners with integrity, knowledge, and heart—so they can build, grow, and protect what they've worked so hard to create.

Founder portrait
Nansi Mejia-Pichardo.

Our Mission

To support business owners with integrity, knowledge, and heart—so they can build, grow, and protect what they've worked so hard to create.

Integrity

We operate with honesty and accountability in every service we provide. Our clients trust us with their livelihoods, and we honor that trust through ethical and accurate financial practices.

Transparency

We believe informed clients make stronger decisions. We communicate clearly, explain the "why" behind the numbers, and ensure our clients always understand their financial position.

Advocacy

We stand beside our clients—especially during audits, tax issues, or challenging financial moments. We guide, support, and advocate for their best interests.

Commitment

We treat every business as if it were our own. We remain present, consistent, and dedicated—even when the work is complex or demanding.

Community

We are proud to serve and uplift the Spanish-speaking and small business community by providing accessible, culturally aware financial services.

Comprehensive Financial Support

Full-Service Bookkeeping

We handle your day-to-day financial records so you always know where your business stands. From categorizing transactions to monthly reports, we keep your books accurate, organized, and compliant.

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Monthly & Quarterly Bookkeeping

Ongoing bookkeeping services that include bank and credit card reconciliations, expense tracking, and financial statements delivered monthly or quarterly.

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Business Cleanup & Catch-Up

Behind on your books? We'll review, fix, and bring your financial records up to date so you can file taxes, apply for funding, or make informed decisions with confidence.

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Individual & Small Business Tax Services

Comprehensive tax preparation and advisory services for individuals, freelancers, and small businesses, focused on accuracy, compliance, and minimizing tax liability.

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Tax Planning & Year-Round Advisory

Proactive tax strategies to reduce your tax burden, plan ahead, and avoid surprises—available all year, not just during tax season.

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IRS & Tax Resolution Support

Support for audits, back taxes, payment plans, penalties, and other IRS or state tax issues.

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1099 Preparation & Compliance

Preparation and filing of 1099 forms for contractors, helping you stay compliant with IRS reporting requirements.

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Payroll, HR, & Employer Compliance

End-to-end payroll processing and employer support, including paychecks, tax withholdings, filings, and guidance on employer compliance.

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Sales Tax Filings

Accurate calculation and filing of sales tax returns for state and local agencies, helping you avoid penalties and stay compliant.

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Business Entity Formation & Setup (LLC, S-Corp)

We help you choose the right business structure and handle the setup process, including registrations, EIN, and compliance requirements.

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QuickBooks Setup, Training & Support

We set up QuickBooks properly for your business, train your team, and provide ongoing support so your accounting system works for you.

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Need help with any of our services?

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Who We Serve

Who We Serve

We work with individuals, freelancers, and small business owners across many industries—especially those building from the ground up and carrying a lot on their shoulders.

Bilingual Support: We are especially proud to serve our Spanish-speaking community by providing accessible, trustworthy financial services that empower business owners to make informed decisions.

What to Bring to Your Appointment

Personal ID

Official Identification (ID or Passport) and Social Security Number or ITIN.

Income Documents

W-2 or 1099 Forms from your employment or contract work.

Business Records

If applicable, business registration documents, expense records, and payroll information.

How It Works

Getting your bookkeeping and taxes handled has never been easier. Follow our simple 3-step process.

1

Schedule Your Appointment

Book online or call us to get started. We'll find a time that works for you.

2

Meet With Our Team

We review your documents and answer all your questions in a friendly, no-pressure environment.

3

File With Confidence

We handle everything accurately and keep you informed every step of the way.

Common Questions

Why do I need a bookkeeper if I have tax software?
Software is a tool. Our job is to keep your records clean, explain what the numbers mean, and make sure your tax strategy is built on accurate information. While tax software can help you file, it doesn't provide the ongoing financial guidance and error-prevention that a professional bookkeeper offers.
What if I haven't filed taxes or updated my books in years?
You're not alone. Many business owners fall behind on their bookkeeping. We can help you get caught up, get organized, and create a plan to move forward with confidence. We'll work with you to reconstruct your records and bring everything up to date.
Do you offer services in Spanish?
Yes. Serving our Spanish-speaking community with clear, trustworthy guidance is a core part of our mission. We are proud to provide bilingual support to help all business owners understand their finances and make informed decisions.
How often will I receive financial reports?
For our monthly bookkeeping clients, we provide detailed financial reports monthly or quarterly, depending on your preference. These include profit & loss statements, balance sheets, and cash flow analysis to help you understand your business health.
Can you help me set up a new business?
Absolutely. We assist with business entity formation (LLC, S-Corp, etc.), EIN acquisition, initial bookkeeping setup, and ongoing financial guidance. We'll help you choose the right structure for your goals and ensure you're set up for success from day one.

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Ready to get your bookkeeping and taxes handled with care, consistency, and integrity?

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